BH Cosmetics Files for Bankruptcy, Sephora Gets into Sexual Wellness Space, FARFETCH Acquires Violet Grey Ahead of Beauty Launch & More!

What’s New in Beauty is a series where Nia Lee, CEO + Founder of Socialee Media Agency talks all things new and exciting within beauty, makeup, skincare, wellness — you name it!

Check out today’s episode and let me know your thoughts on all the latest beauty news. Timestamps are included below as well so jump to the topics that intrigue you the most.

0:00-0:20 — Introducing the series
1:21-10:46 — LA-based Luxury Fashion Brand @farfetch Acquires @violetgray Ahead of Their Beauty Launch
10:47-19:53 — @sephora Makes the Jump into Intimate Care Category with @dameproducts & @getmaude
19:54-28:21 — @ultabeauty Introduces Shoppable AR Filter Lens with #Snapchat 
28:22-36:13 — @bhcosmetics Files for Bankruptcy

Follow Nia on Instagram! Interested in hiring her to help take your beauty brand to the next level on social media? Connect with her ASAP.