Is TikTok to Blame for the Death of the OG Beauty Youtuber?

What’s New in Beauty is a series where Nia Lee, CEO + Founder of Socialee Media Agency talks all things new and exciting within beauty, makeup, skincare, wellness — you name it!

In this episode, join Nia as she gives her two cents on the article from Business of Fashion, How TikTok Killed the Beauty YouTuber by Rachel Strugatz (the original article behind a paywall but she references the article published by Julie Mason here). 

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