Halsey Set to Launch New Affordable Beauty Brand af94 in Walmart: Is the Beauty Industry FINALLY Getting More Affordable?

What’s New in Beauty is a series where Nia Lee, CEO + Founder of Socialee Media Agency talks all things new and exciting within beauty, makeup, skincare, wellness — you name it!

In this episode,  Nia discusses award-winning singer and entertainer, Halsey, launching her new makeup brand, af94, (truly an ode to late 90s/early 2000s nostalgia) exclusively across 2,900 Walmart stores AND every product is under $10. Drawing parallels to other beauty brands lowering their prices and founders launching more affordable beauty brands, this begs the question of whether the beauty industry is finally starting to get *gasp* more affordable.

Article reference from StyleCaster.

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