e.l.f. Beauty Set to Acquire Naturium in $355 Million Deal, Function of Beauty PRO Line Debuts Nationwide at Sephora & Youthforia Launches Date Night Skin Tint Serum Foundation

What’s New in Beauty is a series where Nia Lee, Founder of Socialee Media Agency,  deep-dives into the major business moves & latest news within the beauty industry.

Check out today’s episode and let me know your thoughts on all the latest beauty news. Timestamps are included below as well so jump to the topics that intrigue you the most.

0:00-0:33 — Introducing the series
0:34-16:06 — Youthforia launches ‘Foundation You Can Sleep In' with their new Date Night Skin Tint Serum Foundation with 15 medium-coverage, neutral shades
16:07-25:52 — Function of Beauty debuts Function of Beauty PRO line online and nationwide at 300 Sephora stores
25:53-42:18  — e.l.f. Beauty makes a definitive agreement to acquire skincare brand, Naturium, in a $355 million combination cash and stock deal

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