Glossier at Risk for Bankruptcy, TikTok Ban Has Beauty Brands Shook & 2025 Social Media Marketing Predications That Aren't Basic AF

What’s New in Beauty is a podcast series where Nia Lee, Founder of Socialee Media Agency, deep-dives into the major business moves & latest news within the beauty industry.

Today's episode explores the current state of the beauty industry, spotlighting challenges like Glossier's potential bankruptcy and the overall customer trend toward authenticity over predictable gimmicks. Nia discusses how beauty brands need to diversify their platforms with the daunting news of the TikTok ban and her 2025 social media predictions of what brands need to do to be innovative, unpredictable & survive in today's oversaturated beauty industry.

Article Sources:
https://www.retaildive.com/news/retailers-could-file-bankruptcy-2025/736430/

Follow Nia on Instagram to connect & join the unfiltered conversation online! Tired of social media not being your zone of genius?  Connect with Socialee Media Agency today and let us help you take your beauty, lifestyle, and wellness brand's social media presence to the next level. 

Chapters

• 0:00 Introduction to the Series, Lil' Recap of Where TF I Have Been & Is the Beauty Industry OVER?
• 3:13 Glossier At Risk for Filing for Bankruptcy
• 17:45 TikTok Ban + What Does This Mean for Beauty Brands?
• 30:23 2025 Social Media Marketing Predictions for Beauty Brands