BREAD Beauty Supply Acquired by CODB, Taraji P. Henson Buys Back TPH by Taraji, Glossier Losing Unicorn Status + MORE!

What’s New in Beauty is a series where Nia Lee, Founder of Socialee Media Agency, deep-dives into the major business moves & latest news within the beauty industry. 

Check out today’s episode and let me know your thoughts on all the latest beauty news. Timestamps are included below, so jump to the topics that intrigue you the most.

0:00-0:50 — Introduce the Series
0:52-17:54 — BREAD Beauty Supply acquired by holding company, CODB (Cost of Doing Business), founded by Topicals CEO & President, Olamide Olowe and Sochi Mbadugha 
17:55-26:19 — Taraji P. Henson buys back her hair care brand, TPH by Taraji, from mass beauty incubator, Maesa, after reaching an undisclosed financial settlement
26:20 - 30:49 — Hailey Bieber explores $1 billion sale of her beauty brand Rhode 
30:50 - 39:32 — The impact of celebrity brand ambassador partnerships (ie, Brenda Song for Merit, Shay Mitchell for OGX, Kim Cattrell for Charlotte Tilbury)
39:33-50:06 — Glossier is on the verge of losing unicorn status due to its lack of profitability and ability to scale 

Article & Social Media Sources:

https://www.essence.com/beauty/exclusive-interview-topicals-holding-company-bread-beauty-supply-acquisition/?utm_source=substack&utm_medium=email
BOF @businessofbeauty https://www.instagram.com/p/DH_bnaVsLkN/
https://www.globalcosmeticsnews.com/taraji-p-henson-becomes-latest-celeb-founder-to-buy-back-her-brand/
BOF @businessofbeauty https://www.instagram.com/p/DIBXThBNyod/
https://techcrunch.com/2025/04/10/glossier-might-lose-its-unicorn-status-report-says/
@peoplebrandsandthings  https://www.instagram.com/peoplebrandsandthings/