An Honest Conversation about Hailey Bieber's Rhode Beauty Brand Being Acquired by e.l.f. Beauty for $1 Billion

What’s New in Beauty is a series where Nia Lee, Founder of Socialee Media Agency, deep-dives into the major business moves & latest news within the beauty industry. 

In this episode, we're diving into the latest news of the sale of Hailey Bieber’s beauty brand, Rhode, being sold to e.l.f. for $1 billion after only 3 years. Although this news shouldn't come as a shock, it has shaken up the beauty industry in a way that has one side of the fence happy for Hailey and her robust, strategic executive team, but also side-eying e.l.f. Beauty after reports of them raising their prices due to tariffs, as their communities flooded the comment section in response to the news. This intriguing news also comes after the chit chat of the beauty industry being in its 'flop era' according to notable beauty publications, including BOF (Business of Fashion) and important discourse around these opportunities not being available to successful Black owned beauty brand founders. 

Article & Social Media Sources:

open.substack.com/pub/kirbie/p/rhode-sells-to-elf-for-1-billion?utm_campaign=post&utm_medium=web

www.glossy.co/beauty/facing-an-uncertain-market-e-l-f-beauty-acquires-hailey-biebers-rhode-for-1-billion/?utm_medium=email&utm_campaign=glossydis&utm_source=daily&utm_content=250529

https://finance.yahoo.com/news/hailey-bieber-had-valid-reason-152807780.html

BOF @businessofbeauty https://www.instagram.com/p/DIBXThBNyod/